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Advertise to expand customer base and to create more awareness through print magazine advertising, internet advertisements and other methods like social websites.
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Focus on customer needs and value his demand. Ĥ Strengths & Core Competencies: We see following as the strengths of our business, First proper Pakistani gadget store offering wide variety of such products Low competition Offering Pakistani demand specific products Reasonable prices Payment & delivery methods that Pakistani customers are comfortable with Challenges: GADGETS MART will have to overcome following challenges to survive and prosper, High import duties and taxes Delivery timing and charges Creating trust at initial phases and giving customers feeling of security Reaching to customers and making a name for the business Keys points to Success of the Business: Sell variety of quality products with good comparable prices. Vision: To be a distinguished Pakistani Gadget store known for the variety and quality of products, setting new trends and lifestyles Mission: To offer continuous value added products to our customers and to make online shopping experience easy, enjoyable and absolutely secure. Slogan: The Good Life at a Great Price, Guaranteed. Our focus will be on bringing you the most unique gadgets in Pakistan that will make your life a lot better and stylish. Providing a simulating online shopping experience, it will offer the latest and wide range of daily life gadgets and electronic products at most competitive prices. 1 ONLINE GADGET STORE BUSINESS PLAN SUBMITTED BY: ARIF MASOOD (BAF-06-50) SUBMITTED TO: SIR FARASAT SUBJECT: E-COMMERCE DEPARTMENT OF COMMERCE BAHAUDIN ZIKARIYA UNIVERSITY, MULTANĢ TABLE OF CONTENTS General Company Description 01 Slogan 01 Vision 01 Mission 01 Strengths 02 Challenges 02 Key points to success 02 Operation Plan 03 Infrastructure of Business 03 Location 03 Equipment\Machinery 03 Legal Requirements 03 Product Description 04 Product Sourcing\methods 05 Order System\Payment Options 06 Shipment method\policy 06 Feedback\ Helpline system 06 Marketing Plan 07 Target Market 07 Market Growth Potential 07 Pricing Strategy 07 Promotion strategy 08 Financial Plan 09 Website Development Plan 10 Website development roadmap 10 Website Components 10 Web design features 11ģ GENERAL COMPANY DESCRIPTION Company Overview: GADGETS MART will be one of Pakistan's first and best technology and digital lifestyle shopping portal.